Thank you to all those who attended Accelerate 2025
View some highlights from the event below
Accelerate 2025
3rd - 6th November, Ghent, Brussels
Join us for Accelerate 2025 - an aftermarket growth incentive programme celebrating outstanding sales and shared future success. Hosted in Ghent, Belgium by Shell and Volvo Genuine Lubricants, this three-day event brings together top-performing markets for an unforgettable money-can’t-buy experience of unique activities and expert insights.
Following the resounding success of last year's event in Gothenburg, we're thrilled to announce Volvo's latest growth incentive programme - Accelerate 2025.
This exclusive, money-can't-buy experience unfolds in Ghent Belgium - an enchanting city that's not only a proud base for Volvo Trucks, but also celebrated for its breathtaking architecture, rich history and vibrant cultural scene.
In partnership with Shell and Volvo Genuine Lubricants, Accelerate 2025 brings together delegates from markets achieving exceptional sales and growth, creating the perfect setting for recognition and shared success.
The programme begins with a behind-the-scenes tour of the Volvo Group Truck Operations manufacturing plant, offering a rare look at the cutting-edge innovations and emerging trends shaping the future of mobility.
It continues with an exclusive trip to the home of Belgian motorsport, Spa-Francorchamps, where market delegates will take part in thrilling interactive sessions - from gravity-powered racing and a backstage paddock tour to an immersive, race-day pit stop challenge.
Shell and Volvo have united to share insights in advanced lubricants, innovative technologies and market trends - showcasing how both industry leaders are driving progress in the future of lubricant formulation.
This Accelerate 2025 site contains everything you need to know about this incredible experience. The Shell–Volvo Global Team is here to support you every step of the way - proud to partner with you, and excited to accelerate growth in your markets!
